anne: Sales & Marketing Director - France
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iCEO™: 52680
Position: Sales & Marketing Director
Nationality: France
Home Country: France
Experience
EXPERT IN MARKETING SERVICES AND E-BUSINESS - Develop and implement marketing and e-business strategies - Product Development : launch new products and services - Communication on and off-line : drive multi channel marketing campaigns - Develop customers portfolios and set up CRM strategy.
Major Achievements
Launch a new on-line banking offer for a major French pure player - Objective: Be in the TOP 3 on-line banking offers by end of 2009 : - Create, develop and implement this new offer in line with the cpy positionning, - Drive market research, define marketing target and set up product strategy - Launch « killer apps » - Define business model and business plan assumptions - Implement the offer on the company website.
Industry Sector Competencies
• E-Commerce/Internet• Software
• e-commerce
• Financial Services
• Leisure Industry
• Media
Professional Objectives
• Function: expert in E-marketing / E-Business• Interim Manager: Yes
• Permanent Position: Yes
• Consultant: Yes
• Availability: Full time
• Prefered Locations: Paris area, France
Countries Covered
• France• UK
Operational Competencies
• New product or service launch (Professional)