Lori: Sales & Marketing Director - USA

iCEO™: 48420

Position: Sales & Marketing Director

Nationality: USA

Home Country: USA

 

A results-driven professional 8 years retail grocery experience/ broker management and 15 years of food service distribution. Sales & Marketing Specialist in brand & product development, operations, sales management, new business development, and marketing, 15+ years of experience leading people to a common goal of driving growth and profitability in diverse industries

● Fifteen Years experience of food service distributor sales management and national account management of regions exceeding $23M yearly. ● Selecting a fulfillment company to create effective distribution outlets for a company’s retail line; establishing a national presence. ● Eight years building and managing a new product line, developed new product launch initiated relationships and a database of 100 brokers and buyers for super markets nationally grocery division as well drug stores and house wares both in Frozen and Grocery. Within 2 years managed over 1 million dollar in sales from a 0 base. ● Generating $1M in added annual profits by producing a monthly newsletter to market new items and sales on overstocked items. ● Increasing advertising opportunities, comprising 70% of overall revenues, while boosting online viewing time from 4 to 12 minutes. ● Spearheading marketing programs and expanding product lines, driving sales from $10M annually to a record-setting $23M. ● Overseeing operations, P&L, stock levels, employee training and developed customer satisfaction programs cross promoting in house service and retail lines for a multi million dollar restaurant group.