Lori: Female Sales & Marketing Director USA
Position: Sales & Marketing Director
Home Country: USA
A results-driven professional 8 years retail grocery experience/ broker management and 15 years of food service distribution. Sales & Marketing Specialist in brand & product development, operations, sales management, new business development, and marketing, 15+ years of experience leading people to a common goal of driving growth and profitability in diverse industries
● Fifteen Years experience of food service distributor sales management and national account management of regions exceeding $23M yearly.
● Selecting a fulfillment company to create effective distribution outlets for a company’s retail line; establishing a national presence.
● Eight years building and managing a new product line, developed new product launch initiated relationships and a database of 100 brokers and buyers for super markets nationally grocery division as well drug stores and house wares both in Frozen and Grocery. Within 2 years managed over 1 million dollar in sales from a 0 base.
● Generating $1M in added annual profits by producing a monthly newsletter to market new items and sales on overstocked items.
● Increasing advertising opportunities, comprising 70% of overall revenues, while boosting online viewing time from 4 to 12 minutes.
● Spearheading marketing programs and expanding product lines, driving sales from $10M annually to a record-setting $23M.
● Overseeing operations, P&L, stock levels, employee training and developed customer satisfaction programs cross promoting in house service and retail lines for a multi million dollar restaurant group.
Industry Sector Competences
• Consumer Goods
• food service
• food and Restaurant
• Function: Regional sales or marketing/ Sales and or Marketing management/ Sales Training
• Sector: Food and beverage and or Restaurant or Supermarket or Manufacturer
• Interim Manager: Yes
• Permanent Position:
• Operational: Yes
• Availability: Full time
• Prefered Locations: Base in California home or office LA County
Additional Professional Interests
• Non Executive Director Assignments
• Business development (Expert)
• New product or service launch (Professional)
• Geographical expansion (Professional)
• Company rescue or turnaround (Professional)