Sonja: COO/Managing Director - South Africa (The Rep. of)

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iCEO™: 70506
Position: COO/Managing Director
Nationality: South Africa (The Rep. of)
Home Country: South Africa (The Rep. of)


COO & MD of two global multinationals, strong go-to-market experience taking global brands into new markets across Africa. Business turnaround specialist and marketing expert.

Major Achievements

In my career, I have been successful in turning organisations with million euro losses into profitable businesses. Appointed to the board of directors at the age of 30, becoming the first female director on the board.

Industry Sector Competencies

• Electronics
• Telecommunications
• Consumer Goods
• Business services
• Retail

Professional Objectives

• Function: Chief Operating Officer, Managing Director, Country Manager
• Interim Manager: Yes
• Permanent Position: Yes
• Operational: Yes
• Availability: Full time, Part time, Coaching on demand
• Prefered Locations: South Africa, Africa, UK

Additional Professional Interests

• Operational Coaching on demand
• Non Executive Director Assignments

Countries Covered

• South Africa (The Rep. of)
• Botswana
• Kenya
• Mozambique
• Namibia

Operational Competencies

• Technologies to market (Professional)
• Business development (Professional)
• Acquisition and shadow management (Professional)
• New product or service launch (Professional)
• Geographical expansion (Professional)
• Company rescue or turnaround (Professional)


South Africa (The Rep. of)
Home Country:
South Africa (The Rep. of)
Full time
Part time
Coaching on demand
Afrikaans, English
Management experience:
More than 15 years
Company size:
Start-up, SMB, Multinational
Founder or co-founder: