Adriana: Sales & Marketing Director - Poland

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iCEO™: 93481

Position: Sales & Marketing Director

Nationality: Poland

Home Country: UK

Experience

I am an accomplished marketing and business strategist with over 20 years of experience. Over the past decade, I have served as a Global Director in Consumer Health, gained extensive knowledge of the sector in multiple markets and categories. I build brands, expand into new sectors and geographies, drive strategic alliances. I am a visionary and curious thinker, dedicated to excellence.

Major Achievements

End-to-end launch of a new brand in Women’s Health, e-commerce, digital eco-system (SEO, Website, healthcare platforms, social media, influencers, Content Marketing, incl. UGC), achieved high conversion and 20% brand awareness in 3 months. Developed global strategic vision to harmonise portfolio of locally led brands, elevating brands’ positioning towards a common inspiring purpose. Developed pillars for brand expansion, new brand architecture and packaging design within a well-defined strategic framework, and delivered YOY growth of up to 10% across the regions.

Industry Sector Competencies

• Consumer Goods
• Healthcare
• Media

Professional Objectives

• Function: Chief Marketing Officer, Senior Marketing director / VP, Non Executive Director
• Interim Manager: Yes
• Permanent Position: Yes
• Operational: Yes
• Availability: Full time, Part time, Coaching on demand
• Prefered Locations: UK, Poland, Germany, Spain

Additional Professional Interests

• Operational Coaching on demand
• Non Executive Director Assignments

Countries Covered

• Germany
• Poland
• Switzerland
• UK

Operational Competencies

• Business development (Expert)
• New product or service launch (Professional)
• Geographical expansion (Professional)