Namrata: Other - India

 

iCEO™: 93114

Position: Other

Nationality: India

Home Country: India

 

MBA in Marketing & Finance | 16 Years experience within FMCG, key market research and financial companies in India and Midle East | Strategic Insights | Digital Transformation | Process Management | Six Sigma Green Belt | Market Intelligence

Strategy & Foresights: Supported the creation of Demand maps and forecast analytics and delivered cross-functional strategic insights enriched with 5Cs for Shape of demand and monthly ‘Always on Pulse’ report that set the foundation for long term brand growth strategy and short term AOPs. Market Intelligence & Insights: Collaborated extensively with various teams and function in the market/ sector to deeply analyze omni channel retail sales data, planograms, market trends, customer feedback, consumer insights (adhoc market research, Brand mind share, social listening), competitor analysis, Advertisement testing etc. Process Enhancement: Led process excellence and standardization initiatives for strategic projects like India retail census, vendor partnerships, digital transformation and lean productivity. Digital Transformation Management: Supported the overall Commercial & Operational agendas to bring in digital initiatives that ensure better efficiencies by leveraging technology and ascertain the delivery against programs timelines and risk mitigation. Cross Functional Stakeholders’ Management: Straddled across capabilities and global / regional stakeholders within different functions on multiple projects and have dealt with ambiguous situations with resilience to keep moving towards the project goals.