Nicole: Business Unit Director - USA

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iCEO™: 91339

Position: Business Unit Director

Nationality: USA

Home Country: USA

Experience

Nicole has over 20 years of both B2C and B2B experience in integrated marketing, creating impactful brand programs from the strategy and planning phases through to execution, optimization, and analytics. She has a global outlook and experience managing multi-regional programs. Nicole has worked in a variety of sectors including financial services and technology.

Major Achievements

Nicole launched the first brand marketing practice for a SaaS company that was historically focused entirely on short-term growth. In addition, she managed an advertising campaign/corporate responsibility initiative for a large bank in the midst of a reputational crisis, which was the only program within a two-year period to achieve a positive lift in brand health metrics.

Industry Sector Competencies

• IT/Computer Hardware
• Software
• Financial Services

Professional Objectives

• Function: Sr. Director or VP of Brand Marketing
• Interim Manager: Yes
• Permanent Position: Yes
• Operational: Yes
• Availability: Full time
• Prefered Locations: EU (preferably, Benelux, Spain or Copenhagen)

Countries Covered

• UK
• USA

Operational Competencies

• AI strategy (Expert)
• DEI strategy (Expert)
• New product or service launch (Professional)