Melissa: Sales & Marketing Director - USA

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iCEO™: 91324

Position: Sales & Marketing Director

Nationality: USA

Home Country: USA

Experience

4x CMO of B2B SaaS companies with 25 years of experience driving transformation and exceeding revenue/growth goals.

Major Achievements

Led a significant transformation that involved turning around the marketing organization. Developed and implemented a comprehensive growth strategy, including a new go-to-market plan, delivering an 86%+ YoY increase in marketing-sourced pipeline and 30%+ marketing-sourced bookings. Recruited and rebuilt the inbound business development representatives organization, driving 100%+ pipeline achievement and $40M in new marketing-sourced pipeline. During tenure, company grew from $150M ARR to $225M ARR and the marketing organization grew from 35 to 78.

Industry Sector Competencies

• E-Commerce/Internet
• IT/Computer Hardware
• Software
• B2B SaaS
• Financial Services
• Media

Professional Objectives

• Function: Chief Marketing Officer, Chief Commercial Officer, Chief Growth Officer, Chief Executive Officer
• Interim Manager: Yes
• Permanent Position: Yes
• Operational: Yes
• Availability: Full time, Part time, Coaching on demand
• Prefered Locations: North Carolina, Texas, Colorado, Washington, SC

Additional Professional Interests

• Operational Coaching on demand
• Non Executive Director Assignments

Countries Covered

• USA

Operational Competencies

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