Anastasiia: Sales & Marketing Director - Ukraine

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iCEO™: 91072

Position: Sales & Marketing Director

Nationality: Ukraine

Home Country: Czech Republic

Experience

Seasoned B2B marketing leader with 20 years of experience, specializing in strategic corporate and brand communications, re-branding and marketing technology initiatives across multiple countries. Skilled at leading changes in growing the brand, managing different teams and building better relationships with stakeholders involved in the business.

Major Achievements

- Developed and executed a brand communication strategy, reaching 29 countries and boosting brand awareness by 30% through targeted media campaigns and partnerships. - Directed omnichannel campaigns that drive key initiatives and customer group strategies to deliver the annual business plan. - Led Marketing Technology (MarTech) Transformation project: established the support infrastructure for the ADOBE family tools, including deployment, support outsourcing, and training programs.

Industry Sector Competencies

• Financial Services
• Private Equity
• Public Sector
• Professional Services

Professional Objectives

• Function: External Communications Leader, Digital Leader, Marketing Technology Enablement Leader
• Interim Manager: Yes
• Permanent Position: Yes
• Operational: Yes
• Availability: Full time
• Prefered Locations: ready to relocate

Countries Covered

• Czech Republic

Operational Competencies

• AI strategy (Professional)
• ESG & sustainability strategy (Professional)
• New product or service launch (Professional)
• Geographical expansion (Professional)