Jenne: Sales & Marketing Director - USA

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iCEO™: 83284

Position: Sales & Marketing Director

Nationality: USA

Home Country: USA

Experience

Designed, executed insights to develop brand strategy & innovation roadmap, launched services (Fortune 500 luxury brand). Led Category Strategy Fortune 500 CPG: competitive and market analysis, target id, brand strategy, channel strategy and GTM. Revitalized or defined brand, value proposition and messaging for several orgs including SaaS, tech start-ups, CPG, services and manufacturers

Major Achievements

Delivered strategy on $2B market for Fortune 500 CPG. Created 6 new service lines for lifestyle brand and was part of team that led the most significant marketing campaign to grow the pipeline for a well-known lifestyle enthusiast brand. Created several brands from ideation to startup to stand up of marketing operations and CRM for SaaS and tech startups.

Industry Sector Competencies

• Software
• Consumer Goods
• Medical Equipment
• Automotive
• Healthcare

Professional Objectives

• Function: CMO, VP Innovation
• Interim Manager: Yes
• Permanent Position: Yes
• Operational: Yes
• Availability: Full time, Part time, Coaching on demand
• Prefered Locations: remote

Additional Professional Interests

• Non Executive Director Assignments

Countries Covered

• Italy
• USA

Operational Competencies

• Business development (Professional)
• Acquisition and shadow management (Professional)
• New product or service launch (Expert)
• Geographical expansion (Expert)
• Company rescue or turnaround (Professional)