Petra: Sales & Marketing Director - France
Position: Sales & Marketing Director
Home Country: France
Direct Contact Information (Premium iCEO)
Name: Petra Beer-Michaud
I am an international & French-German EXECUTIVE INTERIM MANAGER, specialized in strategic & operational CONSUMER MARKETING with 21 years of experience in the BEAUTY & FMCG industry (Henkel Beauty Care, Coty, Douglas, Danone).
Within 21 years in Consumer Marketing, I have been working on 20 brands, 7 major categories and led a large BU (60 PAX):
1. Developed 10 new global beauty brands/sub-brands/sublines with success by achieving critical MS level and reducing complexity resulting in a 20% cost cut.
2. Developed and implemented more than 40 360° Brand Activation strategies including POS, PR/ Influencer MKT, CRM, Social Media, e-commerce etc.
3. Managed Business Unit with 60 PAX for multi-lingual editorial content curation for a global content player resulting in increased CTR up to 30% & improved editorial quality.
Industry Sector Competences
• Consumer Goods
• Function: Executive Interim Manager
• Interim Manager: Yes
• Permanent Position:
• Operational: Yes
• Availability: Full time, Part time
• Prefered Locations: France
Additional Professional Interests
• Non Executive Director Assignments
• Business development (Professional)
• New product or service launch (Expert)
• Geographical expansion (Expert)