Petra: Sales & Marketing Director - Germany

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iCEO™: 78681
Position: Sales & Marketing Director
Nationality: Germany
Home Country: France

Direct Contact Information (Premium iCEO)

Name: Petra Beer-Michaud
Phone: +33(0)


I am an international & French-German EXECUTIVE INTERIM MANAGER, specialized in strategic & operational CONSUMER MARKETING with 21 years of experience in the BEAUTY & FMCG industry (Henkel Beauty Care, Coty, Douglas, Danone).

Major Achievements

Within 21 years in Consumer Marketing, I have been working on 20 brands, 7 major categories and led a large BU (60 PAX): 1. Developed 10 new global beauty brands/sub-brands/sublines with success by achieving critical MS level and reducing complexity resulting in a 20% cost cut. 2. Developed and implemented more than 40 360° Brand Activation strategies including POS, PR/ Influencer MKT, CRM, Social Media, e-commerce etc. 3. Managed Business Unit with 60 PAX for multi-lingual editorial content curation for a global content player resulting in increased CTR up to 30% & improved editorial quality.

Industry Sector Competencies

• E-Commerce/Internet
• Consumer Goods

Professional Objectives

• Function: Executive Interim Manager
• Interim Manager: Yes
• Permanent Position: Yes
• Operational: Yes
• Availability: Full time, Part time
• Prefered Locations: France

Additional Professional Interests

• Non Executive Director Assignments

Countries Covered

• Germany
• Brazil
• Canada
• China
• France

Operational Competencies

• Business development (Professional)
• New product or service launch (Expert)
• Geographical expansion (Expert)

Petra's videos


Home Country:
Full time
Part time
Executive MBA (HEC Paris) + BA Hons FR/DE (NEOMA/CESEM Reims & ESB RT)
English, French, German
Management experience:
More than 15 years
Company size:
SMB, Multinational