Pascale: Sales & Marketing Director - France

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iCEO™: 79798
Position: Sales & Marketing Director
Nationality: France
Home Country: Switzerland


A global senior executive who delivers commercial value through Strategy, Marketing, Branding, CRM/Data/Insight, Customer Experience and Customer Centric transformation. Experienced both in Industry and Top Tier consultancies in the consumer sectors (Retail, Luxury, Apparel& Fashion, Hospitality, CPG) in EMEA, APAC, North and South America.

Major Achievements

– Reported to CCO, Member of Commercial Leadership Team & Company’s Data Steer Co, Accountability for 170 people, 6 direct reports and 6 dotted line, – Drove global growth through omni channel Clienteling, Customer Service, CRM strategy and operations to deliver relevant, personal and differentiating experiences constantly at every touch point of the customer journey, – Built collaboration with Marketing, Strategy, Digital, Product, Retail, Regional Presidents to align on strategic goals and local implementation, – Led international teams covering Clienteling (global retail activation strategy, client value proposition, Loyalty, CX, Personalisation), Performance (CRM strategy, Reporting, customer database management, tools development), CRM Training and Communication, Customer Service. – Developed first Burberry Client & CRM strategy and Client and CRM function 3-year capability roadmap: signed off by Executive Committee and Chairman. – Achieved all agreed KPIs (acquisition, retention, loyalty, revenue growth), increased events ROIs.

Industry Sector Competencies

• E-Commerce/Internet
• Consumer Goods
• Leisure Industry

Professional Objectives

• Function: VP/SVP Marketing, Chief Customer Officer, VP/SVP Customer, VP/SVP Strategy, CMO
• Interim Manager: Yes
• Permanent Position: Yes
• Operational: Yes
• Availability: Full time, Part time
• Prefered Locations: London, EMEA, APAC, North America

Additional Professional Interests

• Non Executive Director Assignments

Countries Covered

• Australia
• France
• Norway
• Switzerland
• Thailand
• UK

Operational Competencies

• Business development (Professional)
• Geographical expansion (Professional)


Home Country:
Full time
Part time
MBA, Master of Economics, Marketing and Brand Management Minin MBA, Digital Marketing certificate
English, French, Spanish
Management experience:
More than 15 years
Company size:
Start-up, Multinational
Interim Manager: