Kelly: Sales & Marketing Director - USA
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iCEO™: 67776
Position: Sales & Marketing Director
Nationality: USA
Home Country: USA
Experience
Chief Marketing Officer for division of a Fortune 20 later spun off in an MBO. Exceptional direct marketing background with a particular focus on strategy and media. Significant experience in heavily regulated industries including medical/insurance and financial products.
Major Achievements
Managed a budget of over $60 million, 11 direct reports and 10 agencies. Developed and implemented a 180 degree change in marketing strategy from Medicare to Commercially insured patients, onboarding hundreds of thousands of patients and allowing the company to be sold to a private equity firm.
Industry Sector Competences
• Consumer GoodsProfessional Objectives
• Function: Chief Marketing Officer / SVP Marketing• Interim Manager: Yes
• Permanent Position: Yes
• Operational: Yes
• Availability: Full time
• Prefered Locations: United States
Countries Covered
• USAOperational Competences
• Business development (Professional)• New product or service launch (Professional)
• Company rescue or turnaround (Professional)
• Close down or sell off (Expert)
• Pre or post investment audit (Expert)