Anne: Sales & Marketing Director - France
Position: Sales & Marketing Director
Home Country: France
Direct Contact Information (Premium iCEO)
Name: Anne DUMESGES
Combining an engineering degree together with an INSEAD MBA, I love to build and develop businesses, brands, innovations and teams in order to drive sustainable growth and convenience for consumers.
This defines my 20 years of career, where I thrived in commercial and brand management roles in France, EMEA, China and Asia, in major multinationals in the energy and consumer healthcare sectors.
I turned around a declining business in China, and generated continuous double digit growth for 3 years, doubling the size of the business to reach 120M$.
To achieve this, I drove 3 strategic initiatives:
1/ Business Model transformation: moved a traditional B2B and brick & mortar business into a flexible multichannel one.
2/ Consumer focused brand build up: made our brand the most searched one in the market, using a category creation approach, rather than a competitive approach.
3/ People inclusion: integrated internal and external marketing, digital and trade teams to ensure efficiencies, smooth operational processes and cost reduction.
Industry Sector Competences
• Consumer Goods
• Vision industry
• Function: CEO, Business Unit head, CMO, non Executive Director
• Interim Manager: Yes
• Permanent Position:
• Operational: Yes
• Availability: Full time
• Prefered Locations: France, Switzerland, Singapore
Additional Professional Interests
• Operational Coaching on demand
• Non Executive Director Assignments
• Technologies to market (Expert)
• Business development (Expert)
• New product or service launch (Expert)
• Geographical expansion (Expert)
• Company rescue or turnaround (Expert)